Why Is Content Marketing Important for Your Business to Rank on Google?

  • October 9, 2017
  • MMO
1 Comment

Content is King

I know, you are probably thinking that I say this too much. It’s probably one of the most overused phrases ever to grace the world of digital marking too. But seriously, it’s still a phrase in today’s world because it’s true!

Content marketing seems pretty easy, right? You just write some blog posts or add some more pages to your site, and all done! No, that’s not how it’s done at all. It really is more complicated than you think. First, you need a strong keyword research plan. Find your audience. A multitude of creativity. Hopefully you don’t run into writer’s block. Top-notch grammar. And tons of ideas! Then you come into the competition. That is really just the beginning too. So let’s start off figuring out what content marketing really is.

What Is Content Marketing?

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and ultimately, to drive profitable customer action.

Content is your influence

Content can serve as a complementary strategy to almost any other online marketing strategy:

  • Content helps SEO by providing more we Authority and increasing your domain authority as well as earning inbound links.
  • It provides source material for a social media marketing campaign.
  • It can enhance the value of your landing page and other web pages.
  • It can help you build relationships with other online brands and industries.

But that’s not all! In addition to these core complementary influences, content has a number of positive effects that function independently:

  • New Traffic. If you’re guest posting or just producing content on your own blog, people will be more likely to find you and click through your site. You can also encourage further site interactions by interlinking your blog posts with other pieces of onsite content.
  • Reputation. The more people see your content, the more they will remember your brand and the higher your reputation with those individuals will be.
  • Brand Trust. When a visitor stumbles on your site for any reason, your content can secure his/her confidence in your brand, so long as that content is authoritative, helpful, and well written overall.
  • Influence Conversions. Again assuming your content is well written, a well placed call to action embedded in your content can encourage direct conversions resulting in more average revenue for every visitor on your site.

Content That Lasts Forever

They call it “evergreen” content because it lasts forever. Trendy content, news content, and other forms of in the moment material are important, and usually attract a lot of visitors, but some forms of content will always be relevant. Interesting and relevant content that does not become dated is necessary in order to be found online by search engines. Evergreen content can help deliver traffic to your website and hold a valuable position in search engine rankings for months or even years from when it was first published. For example, write a post about why content marketing is important for your business and explain the process. Every website owner wants to grow their business and expand their traffic so this post I am writing right now, should be pretty relevant for months if not years to come.

So, How To Start Content Marketing?

Content marketing does not have to be complicated. So if you want to do content marketing, without having to blow your marketing budget. Here’s what you do:

1. Start a blog.

The cost of starting a blog is basically free.

You don’t even have to call it a blog, just a place on your website where you can post content – here are a few pointers:

  • Don’t create a new site that’s called blog.example.com – use the same root domain as your website. Otherwise that creates a different root domain and a new link profile. One of the goals of content marketing is SEO, and you’re not going to get the SEO benefit to your main site if you launch a new one – like blog.example.com. Instead, use this format: example.com/blog.
  • Use WordPress. It’s the easiest and most versatile CMS for blogging. If you’re going to be recruiting the help of others for the blog, this is going to be important. Plus, it doesn’t cost anything. If you already use a WordPress site, simply add a new page, and call it “blog”.
  • Link to it from your main page. This is content marketing best practice. A few simple menu links works best for any website, especially from a conversion standpoint. You can look at the top of this page and see how I’ve positioned my blog link called “Make Money Blog“.

2. Post Once a week.

Now that you have a blog, you’re officially almost doing content marketing.

You need to start creating content. This is the awesome part. This is where you start to refine your message, gain first place rank, get linkbacks from the New York Times, field interviews from CNN, and consider retiring in a mansion on the French Riviera because your company will be so successful!

Wait.. let’s take a step back.

Baby steps. The goal right now is to just create some content. Do it just once a week if you have to. You have to start somewhere.

So, how do you get that content on a shoestring budget?

3. How do I do it?

Content can be expensive. I have heard of copywriters command $25,000 for putting together just a few hundred words. (Thinking about changing my profession). Other professional blog writers charge $400 – 700 per post.

You can’t afford $700 for an article on your blog. (Yet.) Someday, hopefully, yes. But not right now, that’s for sure.

Here are some options that cost less. The list below is ordered from least expensive to slightly more expensive than free:

1. Do the writing yourself.

This is your free choice. It costs you nothing except your time. Many small online businesses take this route. It doesn’t take  a ton of time but it does mean you will have to find somewhere in your schedule.

2. Assign team members to do the writing.

This also doesn’t cost you anything. Although, keep in mind that your employees are not exactly “free.” If you choose to assign this task to your workers, be aware of their existing workload and ability.

3. Hire a freelancer.

This could cost you about $10-75 per post. Just remember, the more you pay, the better quality you’ll be able to get. Find a freelancer to do the work on a consistent basis. Not just a one and done. Do a phone interview after selecting a few of them and get samples of their work. You want this person to be the best for your company.

4. Use a content provider.

You can use Textbroker.com or ODesk.com.

Textbroker’s rates start at 1.3 cents (USD) per word. At this rate, a short blog post of 300 words would cost just shy of four dollars. These articles are considered low quality, however, and are expected to have errors. Higher quality work costs substantially more. Using top-grade writers on Textbroker could cost you $21.60 for a 300 word article.

5. Other options.

You could hire a content marketing firm. This is usually a very expensive option and I would advise against this for many reasons:

  • They usually lock you into a long-term contract. If you’re unsatisfied with their product, you’ve still contracted to pay a set amount for a specified duration.
  • The cost is high. Often, such companies simply use the same resource of writers, but add a substantial markup.
  • The quality is often subpar.

The great thing about a content marketing firm is that you get a completely outsourced process, from start to finish. No more worrying about SEO, no juggling an editorial calendar, no vetting writers, or proofreading work. There are, however, cons that I think outweigh such pros.

Thoughts: What do I do now?

I have just explained how you can start content marketing for little to no money.

As you gain more money through your content marketing efforts, you’ll be able to invest that money back into content marketing.

Here’s how to keep improving:

  • Scale up your quality. Be willing to improve your content spending to improve your quality.
  • Increase your output. Eventually, you may get to the point where you can post daily or almost daily.
  • Use a variety of content. Videos, infographics, and webinars cast more, but have huge results. As you earn more via content marketing, consider launching additional content effort.
  • Integrate content marketing with social media marketing.
  • Leverage your content marketing to grow a mailing list and start email marketing.
  • Create free resources (ebooks) that you can give away to leads.

Content marketing will pay for itself. Even though you might have a small budget at first, you can snowball it into something that will totally change your company. Content marketing can take you from a nobody’s-ever-heard-of-it business to a massively popular brand.

The potential is there, you’ve just got to take those baby steps and start out.

What content marketing method are you going to use?


Professional Front-End and Wordpress Developmer.

More from our blog

1 Comment
  1. Pingback: madridbet giriş

  2. Pingback: meritroyalbet

  3. Pingback: tombala siteleri

  4. Pingback: baymavi

  5. Pingback: baymavi

  6. Pingback: meritroyalbet

  7. Pingback: meritking

  8. Pingback: meritroyalbet

  9. Pingback: 8 zanaflex

  10. Pingback: sildenafil 60mg

  11. Pingback: molnupiravir 800 mg

  12. Pingback: chloroquine otc

  13. Pingback: olumiant price usa

  14. Pingback: baricitinib covid 19

  15. Pingback: tamoxifen 1g

  16. Pingback: where to buy clomid

  17. Pingback: cialis for fun

  18. Pingback: simply click the next internet page

  19. Pingback: cialis 20 mg cost

  20. Pingback: cialis without prescribtion

  21. Pingback: viagra on line

  22. Pingback: viagra prescription online

  23. Pingback: meritroyalbet

  24. Pingback: eurocasino

  25. Pingback: eurocasino

  26. Pingback: meritroyalbet

  27. Pingback: madridbet

  28. Pingback: eurocasino

  29. Pingback: elexusbet

  30. Pingback: meritking

  31. Pingback: marie dixie belle sex and fun games

  32. Pingback: azithromycin cost

  33. Pingback: buying ventolin uk

  34. Pingback: ivermectin medication

  35. Pingback: buy priligy online

  36. Pingback: plaquenil online

  37. Pingback: zithromax pill

  38. Pingback: buy combivent online

  39. Pingback: stromectol australia

  40. Pingback: pill provigil 200 mg

  41. Pingback: priligy online

  42. Pingback: deltasone 20 mg cost

  43. Pingback: chloroquine for sale

  44. Pingback: gabapentin 20 mg

  45. Pingback: order lasix 40 mg

  46. Pingback: amoxicillin rash

  47. Pingback: ivermectin rabbits

  48. Pingback: ivermectin for coronavirus

  49. Pingback: ivermectin for pigeons

  50. Pingback: ivermectin heartworm

  51. Pingback: ivermectin amazon

  52. Pingback: 1

  53. Pingback: what not to take with cymbalta

  54. Pingback: how long does it take for lexapro to get out of your system

  55. Pingback: atorvastatin 10

  56. Pingback: can taking duloxetine increase blood flow to penis

  57. Pingback: what does lexapro treat

  58. Pingback: pregabalin side effects long term

  59. Pingback: quetiapine fumarate vs quetiapine

  60. Pingback: best generic sertraline

  61. Pingback: what are the side effects of prozac?

  62. Pingback: atorvastatin drug class

  63. Pingback: norvasc and lisinopril together

  64. Pingback: zyban canadian pharmacy

  65. Pingback: pharmacy rx by crystal zamudio

  66. Pingback: order cialis online canadian pharmacy

  67. Pingback: how to get viagra without a prescription

  68. Pingback: cialis side effects a wife's perspective

  69. Pingback: what would happen if a woman takes viagra

  70. Pingback: canadian pharmacy colchicine

  71. Pingback: cialis softtabs online

  72. Pingback: cialis and viagra together reddit

  73. Pingback: empower rx pharmacy

  74. Pingback: do prescription drugs have to be in original containers when flying

  75. Pingback: what to do when cialis stops working

  76. Pingback: what to do if viagra and cialis dont work

  77. Pingback: cialis 20 mg review

  78. Pingback: how much viagra should i take the first time?

  79. Pingback: amazing tinder openers

  80. Pingback: plaquenil hydroxychloroquine

  81. Pingback: paxil and pregnancy

  82. Pingback: glyburide/metformin

  83. Pingback: neurontin multiple sclerosis

  84. Pingback: topical propecia

  85. Pingback: how to write thesis

  86. Pingback: synthroid 25 mg

  87. Pingback: diflucan package insert

  88. Pingback: synergi dapoxetine

  89. Pingback: clomid 100mg twins

  90. Pingback: prednisolone dosage dogs

  91. Pingback: clotrimazole over the counter

  92. Pingback: doxycycline diarrhea

  93. Pingback: metoprolol 25 mg uk

  94. Pingback: how to buy gemfibrozil 300mg

  95. Pingback: ventolin for sale online

  96. Pingback: azithromycin 250mg

  97. Pingback: purchase lasix

  98. Pingback: buy amoxicillin 500mg uk

  99. Pingback: levothyroxine mcg cost

  100. Pingback: levofloxacin 250mg online pharmacy

  101. Pingback: digoxin 0.25 mg without prescription

  102. Pingback: lamotrigine tablet

  103. Pingback: how to buy indomethacin 75 mg

  104. Pingback: cheap propranolol

  105. Pingback: how to purchase loperamide 2 mg

  106. Pingback: cialis venta

  107. Pingback: review viagra vs cialis

  108. Pingback: isosorbide uk

  109. Pingback: order nitrofurantoin 100 mg

  110. Pingback: wat kost sildenafil

  111. Pingback: when was cialis invented

  112. Pingback: etodolac medication

  113. Pingback: buy estradiol 1mg

  114. Pingback: djcukfhd

  115. Pingback: cheapest erythromycin

  116. Pingback: 141genericExare

  117. Pingback: permethrin online pharmacy

  118. Pingback: amitriptyline for sale

  119. Pingback: bisacodyl united states

  120. Pingback: doxycycline canada

  121. Pingback: oxybutynin 5mg tablet

  122. Pingback: how to buy phenytoin

  123. Pingback: tolterodine 2mg otc

  124. Pingback: divalproex 500 mg canada

  125. Pingback: desmopressinmg without prescription

  126. Pingback: rosuvastatin 10mg online pharmacy

  127. Pingback: carvedilol 25mg tablets

  128. Pingback: prochlorperazine pills

  129. Pingback: where to buy clozapine 50 mg

  130. Pingback: can you buy cialis with no prescription

  131. Pingback: cheap citalopram

  132. Pingback: best price cialis

  133. Pingback: buy cefuroxime 500 mg

  134. Pingback: clonidine 0.1 mg prices

  135. Pingback: buspirone prices

  136. Pingback: olmesartan 40mg over the counter

  137. Pingback: dutasteride usa

  138. Pingback: anastrozole 1mg uk

  139. Pingback: order atomoxetine 18mg

  140. Pingback: pioglitazone 30 mg usa

  141. Pingback: tadalafil 10mg pharmacy

  142. Pingback: sildenafil for sale

  143. Pingback: zyvox canada

  144. Pingback: her latest blog

  145. Pingback: wellbutrin without a doctor prescription

  146. Pingback: verapamil canada

  147. Pingback: vantin for sale

  148. Pingback: valtrex uk

  149. Pingback: cheap tricor

  150. Pingback: toprol canada

  151. Pingback: order thorazine 50mg

  152. Pingback: cheapest tenormin

  153. Pingback: spiriva 9mcg united states

  154. Pingback: skelaxin tablet

  155. Pingback: singulair purchase

  156. Pingback: seroquel 100mg tablet

  157. Pingback: rogaine 5% without a doctor prescription

  158. Pingback: robaxin nz

  159. Pingback: risperdal 3mg australia

  160. Pingback: cost of revatio 20mg

  161. Pingback: remeron usa

  162. Pingback: reglan without prescription

  163. Pingback: pyridium over the counter

  164. Pingback: provigil otc

  165. Pingback: protonix 20mg united kingdom

  166. Pingback: proscar usa

  167. Pingback: procardia 30mg prices

  168. Pingback: proair inhaler 100mcg over the counter

  169. Pingback: prilosec 20 mg prices

  170. Pingback: prevacid united kingdom

  171. Pingback: prednisolone pharmacy

  172. Pingback: cheapest plaquenil

  173. Pingback: phenergan usa

  174. Pingback: viagra

  175. Pingback: cheap periactin 4 mg

  176. Pingback: where can i buy nortriptyline 25mg

  177. Pingback: motrin 400 mg cheap

  178. Pingback: canada prescription plus pharmacy

  179. Pingback: mobic 15mg without a doctor prescription

  180. Pingback: anti-depressants

  181. Pingback: pharmacy coupons

  182. Pingback: canada pharmacy online reviews

  183. Pingback: mestinon 60mg coupon

  184. Pingback: online drugstore pharmacy

  185. Pingback: cheap meclizine 25mg

  186. Pingback: macrobid 100 mg without prescription

  187. Pingback: luvox nz

  188. Pingback: lopressor price

  189. Pingback: lopid without prescription

  190. Pingback: levaquin 500 mg tablet

  191. Pingback: lamisil 250 mg without prescription

  192. Pingback: indocin 50mg for sale

  193. Pingback: imuran australia

  194. Pingback: how long does viagra stay in your system

  195. Pingback: site

  196. Pingback: how long does viagra last

  197. Pingback: viagra generic over the counter

  198. Pingback: where can i buy viagra

  199. Pingback: cheapest imodium 2mg

  200. Pingback: imitrex cost

  201. Pingback: canadian pharmacy cialis

  202. Pingback: online cialis

  203. Pingback: how to buy imdur

  204. Pingback: cialis 5mg

  205. Pingback: generic cialis

  206. Pingback: hyzaar nz

  207. Pingback: order geodon

  208. Pingback: garcinia cambogia 100caps price

  209. Pingback: best essay cheap

  210. Pingback: flonase nasal spray 50 mcg usa

  211. Pingback: cost of flomax 0,4 mg

  212. Pingback: cost of etodolac 300 mg

  213. Pingback: cheap erythromycin

  214. Pingback: elavil 10mg nz

  215. Pingback: dramamine purchase

  216. Pingback: where can i buy diltiazem

  217. Pingback: where can i buy differin

  218. Pingback: diamox without prescription

  219. Pingback: depakote 250 mg united kingdom

  220. Pingback: ddavp 0.1 mg generic

  221. Pingback: dapsone 1000caps for sale

  222. Pingback: cymbalta prices

  223. Pingback: cost of crestor

  224. Pingback: cozaar online

  225. Pingback: coumadin over the counter

  226. Pingback: compazine united states

  227. Pingback: coreg 6,25 mg united kingdom

  228. Pingback: combivent tablets

  229. Pingback: how to buy symbicort inhaler 160/4,5mcg

  230. Pingback: colchicine 0,5 mg united kingdom

  231. Pingback: clozaril 50 mg australia

  232. Pingback: where to buy clonidine

  233. Pingback: how to buy clomid 100mg

  234. Pingback: cleocin 300mg united states

  235. Pingback: a little more homework

  236. Pingback: write my paper

  237. Pingback: top rated essay writing service

  238. Pingback: custom essay writing service uk

  239. Pingback: scholarship essay writing service

  240. Pingback: essay writing service cheap

  241. Pingback: wake county schools assignment

  242. Pingback: assignment operators

  243. Pingback: which essay writing service is the best

  244. Pingback: money can buy happiness essay

  245. Pingback: cbd oil florida

  246. Pingback: cbd oil for sale near me

  247. Pingback: where to buy cbd oil near me

  248. Pingback: cbd oil side effects stomach pain gas

  249. Pingback: what is cbd oil used for

  250. Pingback: is cbd oil legal in texas

  251. Pingback: side effects of cbd oil in dogs

  252. Pingback: difference between hemp oil and cbd oil

  253. Pingback: bad credit personal loans

  254. Pingback: daily ed pill

  255. Pingback: bad credit loans dallas tx

  256. Pingback: installment loans tulsa ok

  257. Pingback: payday loans online

  258. Pingback: low interest personal loans

  259. Pingback: 21 century insurance

  260. Pingback: insurance quotes online comparison

  261. Pingback: first acceptance insurance

  262. Pingback: car insurance cheap

  263. Pingback: cheap insurance auto

  264. Pingback: real casino games

  265. Pingback: real money casino

  266. Pingback: online casino slots no download

  267. Pingback: play for real online casino games

  268. Pingback: real money casino

  269. Pingback: casino

  270. Pingback: claritin 10mg no prescription

  271. Pingback: cephalexin australia

  272. Pingback: cheap viagra

  273. Pingback: celebrex 200mg medication

  274. Pingback: ceftin united kingdom

  275. Pingback: how to buy ceclor

  276. Pingback: cost of catapres

  277. Pingback: casodex generic

  278. Pingback: female viagra pills

  279. Pingback: cardizem uk

  280. Pingback: calcium carbonate 500mg online pharmacy

  281. Pingback: Premarin 0,3 mg pills

  282. Pingback: where can i buy Biaxin 250 mg

  283. Pingback: viagra online pharmacy

  284. Pingback: benicar 10mg without a doctor prescription

  285. Pingback: where can i buy bactrim 800/160 mg

  286. Pingback: cost of avodart 0,5 mg

  287. Pingback: avapro 150mg uk

  288. Pingback: augmentin 500/125mg pharmacy

  289. Pingback: atarax 10 mg no prescription

  290. Pingback: where can i buy ashwagandha 60caps

  291. Pingback: how to purchase tamoxifen 10 mg

  292. Pingback: cialistodo.com

  293. Pingback: http://cleckleyfloors.com/

  294. Pingback: lexapro 20mg canada

  295. Pingback: order propecia 1 mg

  296. Pingback: viagra pills

  297. Pingback: furosemide 40mg tablets

  298. Pingback: lasix 40mg usa

  299. Pingback: levitra 10 mg for sale

  300. Pingback: where to buy tadalafil 10 mg

  301. Pingback: sildenafil 150mg pharmacy

  302. Pingback: buy Cialis 60mg

  303. Pingback: Cialis 60 mg tablet

  304. Pingback: viagra online

  305. Pingback: Cialis 40mg cheap

  306. Pingback: Cialis 80mg online

  307. Pingback: Cialis 60 mg without a prescription

  308. Pingback: Cialis 20 mg uk

  309. Pingback: Cialis 80mg cheap

  310. Pingback: Cialis 40mg tablets

  311. Pingback: where to buy Cialis 80mg

  312. Pingback: Viagra 200 mg coupon

  313. Pingback: viagra buy

  314. Pingback: Viagra 100mg united states

  315. Pingback: Viagra 50 mg canada

  316. Pingback: Viagra 25 mg tablet

  317. Pingback: Viagra 100 mg over the counter

  318. Pingback: where to buy Viagra 200 mg

  319. Pingback: Viagra 150 mg without a doctor prescription

  320. Pingback: buy viagra online 25 mg

  321. Pingback: 100mg viagra without a doctor prescription

  322. Pingback: buy viagra new york

  323. Pingback: viagra 100mg

  324. Pingback: buy viagra pills

  325. Pingback: happy family store reviews

  326. Pingback: viagra no prescription

  327. Pingback: cialis dosage

  328. Pingback: viagra canada

  329. Pingback: best online pharmacy for viagra

  330. Pingback: viagra online generic

  331. Pingback: cheapest generic viagra

  332. Pingback: viagra price

  333. Pingback: golden nugget online casino

  334. I am only writing to make you know of the fantastic experience my wife’s princess went through checking your web site. She figured out so many pieces, including how it is like to have a very effective helping mindset to let other folks completely master some multifaceted subject matter. You actually surpassed her desires. Thank you for giving such beneficial, safe, informative not to mention fun thoughts on that topic to Lizeth.

  335. Pingback: online slots for real money

  336. Pingback: viagra no prescription

  337. Pingback: cialis internet

  338. Pingback: casino online real money

  339. Pingback: keith

  340. Pingback: safest online bingo

  341. Pingback: pala casino online

  342. Pingback: online casino for real cash

  343. Pingback: cialis to buy

  344. Pingback: viagra 100mg

  345. Pingback: cash payday

  346. Pingback: no credit check loans

  347. Pingback: online casinos real money

  348. Pingback: generic viagra canada

  349. Pingback: levitra pill

  350. Pingback: vardenafil 10 mg

  351. Pingback: levitra coupon

  352. Pingback: cialis online

  353. Pingback: Cialis in usa

  354. Pingback: canada online pharmacy

  355. Pingback: rx pharmacy

  356. Pingback: online pharmacy

  357. Pingback: generic cialis

  358. Pingback: otc ed pills

  359. Pingback: erection pills that work

  360. Pingback: cheap viagra

  361. Pingback: generic cialis online

  362. Pingback: cialis without prescription

  363. Pingback: is cialis generic

  364. Pingback: discount cialis

  365. Pingback: how to get viagra

  366. Pingback: 7 Essential Elements of Ranking Higher on Google | Make Money With SEO | Generate Money From Your New Blog

Comments are closed.