Step 3: Setup Email Marketing For Your Blog

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There are a few important parts to setting up email marketing for your blog.

  1. Signup for an email marketing account. (60 Day FREE trial – No Credit Card is required) (Remember to use this link so you can get help setting it up from our technical team)
  2. Setup your first list in the email marketing account
  3. Setup subscription form on your blog.

So after you sign up for your marketing email account you will be ready to create a new contact list. Contact lists are used to organize and group your contacts. After you create a campaign, you’ll need to choose who receives it by pairing it with a list of contacts. You can create up to 1.000 different lists to segment and manage your contacts.

  1. Click Contacts
  2. Click the plus sign next to “Email Lists”
  3. Give the list a name that is relevant and recognizable to you and your contacts. The name should be no longer than 255 characters.
  4. Click Add list

Once you’ve created a new list, it’s time to find out how to put your subscription form on your WordPress website.

This part is pretty simple too.

  • In your WordPress account, go to the Dashboard.
  • In the left menu, click Plugins > Add New, then search for “Constant Contact Form”.
  • Follow the instructions to install your plugin. After you install, if you don’t see it appear in your Dashboard menu, refresh your browser.
  • Go to Contact Form > Connect Now > Connect Plugin.
  • Enter your Constant Contact login information. If you don’t have a Constant Contact account you can click Try Us Free to start a free Constant Contact trial.

Start Collecting New Contacts

Now you’re ready to create a form to start collecting contacts. When people sign up on your list through the Contact Form, they will automatically be added to the Constant Contact list you selected when the lists sync between WordPress and Constant Contact. So let’s discover how to create a form.

Create a Form

First, you’ll select what information your contacts will fill out when they go to join your list.

  1. On your WordPress Dashboard, click Contact Form > Add New Form
  2. Enter a Form Name, so you can tell your forms apart if you create more than one.
  3. Add a Form Title. This is text that will appear above the fields that people will fill out. It’s a good place to make a little pitch to prospective contacts, like, “Join our list and stay up to date”.
  4. Add fields is where you’ll select the information you want your new contacts to provide. Email is the default field. You can add a descriptions within the field box itself as well.
  5. Click Add Another Field to add more information (like First Name and Last Name).
  6. The Move Up and Move Down buttons allow you to change the position of the field on the form.
  7. Click Publish when You’re done.

Now that you have your List and contact form, there is one more thing that is important for your new subscribers. I love Autoresponders! When someone new signs up for your site, an email will be automatically sent to them with whatever Welcome message you create. Even better, what if you have a small 5 day course showing your user how to use WordPress and they can get the 5 emails, one each day for the next five days? You would need a new List and a new Form for that but you get the idea, right? So let’s look briefly at 2 things:

Welcome Email

The Welcome Email is a great general tool that’s in place from day one to greet your new subscribers:

  1. One-time email sent to new contacts who sign themselves up to receive emails from you.
  2. Included and turned on by default in your account for all contacts.
  3. You have the ability to create individual welcome emails for each list or use a single email for all lists.
  4. By default it includes the company name and information you supplied when you created your account, and it’s completely customizable.
  5. Triggered to automatically send when a new contact signs up through your web sign-up form, Text to sign up, the Facebook Sign-Up, or any external API’s available in the Marketplace.
  6. Not sent to contacts that you add manually or through the Contact Capture Tool.

NOTE: It’s possible to turn the Welcome Email off if you don’t want to use it in conjunction with an Autoresponder.

Autoresponder

If you’ve got content that you want to share with your contacts in a specific order, for a specific period of time, an Autoresponder is the way to go:

  1. Created by you.
  2. Series of predetermined emails sent to new contacts.
  3. Triggered to automatically send when a new contact is added, either manually or through a sign-up tool, to a specific list that has been selected to receive Autoresponder emails.
  4. You create each email and set the frequency for delivery.
  5. When you activate your Autoresponder Series the first time, you have the choice to send it to all existing contacts on the list, or just to new contacts who join after you activate it.

Now you just need subscribers for your blog!

Let me give you a few tips just to get some ideas flowing around. Grab a piece of paper and start writing down the names of 10-20 people you know in real life who may be interested in your blog. It’s best to not overthink this process. These people can be your friends, family, those who work with you, neighbors, those who train with you in the same gym, etc… The only requirement is that there’s some chance they’re interested in what you will blog about.

I want you to write a personal message to these people via email to ask for their interest in the blog. If you don’t have their email address, you can use Facebook messenger or whatsapp or whatever you use to talk to them 1-1 usually.

Hi!
I’m starting a new blog (or I have a new blog) about _________. Would you be interested in learning more about that?

Of course you can personalize the email more and use your own voice if you’d like, but that’s the only thing you need to do, just asking if they  would be interested in learning more about, whatever your blog is about. You’re not asking people to “join your email list” because most people won’t even know what that means.

Be nice. If someone replies “No”, just thank them for considering it. You can even ask them if anyone you mutually know may be interested. That way you can ask more people.

No, on the other hand, if someone replies “Yes”, you have just gotten their permission to send more information when your blog is launched. Note down their email address in a spreadsheet.

You should repeat this process to collect at least up to 100 email subscribers. Some people I know have collected over 300 email addresses this way. Remember, each email address is a person you have personally met and this helps you later when you send out emails to treat them like a person and not an email address.

Thoughts

By now, you should have your WordPress set up with your customized logos, menus, pages, etc.. You should also have a clear and functional way to send out emails to new users on your blog. Wonder what’s in store for Step 4?!

Professional Front-End and Wordpress Developmer.




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