Step 2: Install & Setup Your Blog


Awesome, you made it to Step 2: Install & Setup Your Blog on WP Engine!

The first thing you need to do is log into your account:

Click the Add Install link at the top: The easiest way is clicking the text link in the black Installs header above your list of installs.

This will then populate an Add install pop-up to fill in install details…

Fill Install name field: Make it something related to your site for now because this field ends up being both the CNAME for your site as well as your admin password name.

Leave the Copy from unfilled

The Transferable checkbox depends on your intentions: If you are going to keep the site, then do not check this checkbox. If you are transferring the site, selling it… then fill the checkbox.

Multisite depends on what you will do: If you have a minimum 3-site plan from WP Engine, then you can run the WordPress multisite option. What the multisite option does is lets you make sub domains of your site or run additional websites off this install by allowing you to share resources.

Accept Transfer: Don’t worry about it unless you are doing a transfer from another host.

Press the Create Install button:

This might take a few minutes but they will email you when the install is done. They’ll also send you a password setup link.

Click the link to set up a new password.

Bam, done with the initial install! it really is that easy!!

If you still haven’t signed up for WP Engine click the banner below – also now until October 31st if you register for an annual plan you get 4 months FREE! Just use the Coupon Code: wpe20off

WP Engine Hosting

Now you need a Theme.

Premium themes are where it’s at, seriously. One that is already loaded with Demo Content that you just have to edit and change to make your WordPress site your own makes this process so much simpler than it used to be.

Go to and create your account and start searching for WordPress themes that fit your niche. Purchase one that you want to use for your website and then move onto the next step.

Install your theme through WordPress

Once you’ve purchased your theme at Themeforest, you’ll need to download the theme file before you try and install it. Simply log into your account, go to your downloads and locate your theme. Click on the download button and select the “Installable WordPress file only”. This will download the zip file for your theme.

Now you can head on over to WP Engine and log into your WordPress site. Navigate to Appearance > Themes and click the “Add New” button at the top of the window. Then click the “Upload Theme” button.

Click the “Browse…” button and select the zip file you previously downloaded. Click “Install Now” and then wait for a minute while WordPress works its magic. Once the theme files have been completely uploaded just click the “Activate” button.

Awesome! Install Your Demo Content

There are a couple ways WordPress Theme developers do this, the easy way and the not as easy way. Let’s talk about the easy way first.

Some of the developers make it so freaking easy it’s really as simple as going to Tools > Demo Content and then following the instructions which might just be clicking an install button. Some themes have multiple Demos so you might have to choose the one you want to install. Once you install it, all the demo content will be there and you can start editing your site logo, pictures and content.

The not so easy way is a little more detailed.

First you must go to Tools > Import

Click on WordPress since we will be importing posts and other content from the demo installation. This will open a pop-up that will allow you to install the WordPress Importer plugin.

You can read through the description if you would like, once ready – click on “Install Now” at the bottom right of the pop-up.

WordPress will download and install the plugin. Once complete you will be given the option of activating and opening the plugin. Click on “Activate Plugin and Run importer”.

Now we need to find the file(s) that contain the sample data for the import.

If you head back on over to Themeforest and download all the WordPress files for your theme you will usually find the files in a folder called “Import” or even “Demo”. The file will be an .xml file so make sure you look for that file. You might have to read through the developer’s instructions to find out where the file is as well.

Now you are ready to import. Back on your WordPress screen with the Import box open, find the file and select “Upload file and import”.

Another screen will come up, the Assign Authors area which lets you import the username of the content creator to your WordPress, or you create a new author for the content. You can also choose your existing author which is what I do.

  • If you leave this blank, the original username will be added to your user list and the imported content assigned to him.
  • If a name is entered in the “create new user with login name” field, the name specified in the field will be used to create a new user.
  • If a user is selected from the drop down box then the content will be imported and assigned to the existing user.

Next, click the box next to “Download and import file attachments” to include media such as images from the posts in the import.

Finally click the “Submit” button to run the import process. After a few moments, you will receive a confirmation message to say that the process has finished.

The Demo content will now be available in your WordPress installation!

All Done!

Now that you are done installing WordPress on WP Engine and importing the Demo Content from the Theme you purchased at ThemeForest, you can start editing the pages, posts, images, logos, footer, header, etc…

If you need help with your theme, feel free to reach out to me personally at [email protected] and we can exchange some emails to see what the problem is.

After you set up your WordPress blog how you want it, we will next move into Email Marketing For Your Blog which is Step 3 of my 30 Day Challenge.

Professional Front-End and Wordpress Developmer.

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